Originally a geolocation-based coupon-application with a "treasurehunt
twist", named Huntify. We were given the task to rebrand everything
after they had done a trial period in two cities in Sweden. Stepping
away from the hunt-part of the concept, we felt that the name was
lacking substance and relevance, so we came up with something else. In
addition to a full graphical profile, we created a new design for the
app itself and a web page. As a bonus, we created an explanatory
instructional video to use on the webpage.
I worked as a plannner and producer on this project. Getting
under the skin on our target audience was vital to set the right tone on
the new profile, so I provided the designers with a creative brief that
did just that. During the production, I did my best to keep the team on brief.