For this project I need to rebrand a country with problems or issues, or in my case, it is even controversial to be an independent country. I picked up Tibet and rebrand it in order to attract tourists. I used it's geographic personality, the highest country in the world, combining with it's cultural visual impression for the rebranding and promoting.
The logo designed for new tibet comes from the old Tibetan stone carving and Tibetan characters. With very geometric shape and thick stroke, I try to define a new Tibet but conserve it's old beauty and culture.