This piece of packaging design was based around a Jordan's Creek sub-range known as 'Three Vines'. I decided some way through the creative process to drop the Jordan's Creek name and focus instead on a rebrand/redesign on packaging based around the vision of Three Vines.
Each of the three wines in the range contain a blend of three unique and complementary grapes allowing for a distinctive and carefully selected combination. My packaging design took this information and graphically displayed it as the three vines 'blend' toward the center the number 3 begins to emerge from the negative space. A Point of Display was created taking this idea further.