This is the identity, app, brand collateral design for the fashion brand 'Threads'. The brief is a competition given by B-Hive for University students within Birmingham. The brief is based on Threads a fashion label that involves technology in their brand. The aim was to drive people to the website as that's where most of the sales would be made.
The type for the logo I created from scratch. The absence of certain lines and the disconnection of lines respresents technology. The symbols (- * - = +) is a mathematical equation. I thought minus times a minus equals a plus, is something which you find to be quite unusual and bizzare. In my view the equation shows this, two unusual things reating something positive or good.
The logo was interesting to many people but they couldn't identify the symbols very quickly. So this was my solution:
