- Thomson Reuters IconographyThomson Reuters challenged us to create a new visual language for its product iconography, with supporting guidelines to communicate and explain the new language to its internal designers.Our priority was to ensure that even with our changes the visual language, makeup and structure of the product iconography remained aligned and consistent. Research work included creating supporting source files and assets as well as detailed guidance on creating new product icons across a range of platforms and touchpoints.The end result is a unique, distinctive and consistent new family of product icons diverse enough to cover the three categories of Thomson Reuters’ iconography but simple and flexible enough to work across multiple platforms and touchpoints. This new visual language subtly promotes the brand, helps communicate the story of products and offers enough visual diversity to distinguish one app or product from another.
- Thomson Reuters Boardlink app for iPadThomson Reuters tasked us with creating an iPad app for board members to access, review and annotate sensitive business information at board level within the company.We were asked to build on the foundation of the existing BoardLink app by enhancing the user experience and refreshing design and visual language. Audience and the purpose of the app were of paramount importance, so it was essential the app helped rather hindered, regardless of the technical capability of the user.By reviewing the existing Thomson Reuters brand and UE guidelines, user scenarios and journeys, and developing an understanding of the market, we defined the app architecture and navigation components.The final deliverable was a working iPad prototype with functioning key features that showcased the new visual design and enhanced user experience. We also created a vision piece that looked at how BoardLink would exist in 2015. This helped future proof our design and deliver a service to Thomson Reuters that would remain fresh and relevant into the future.
- Thomson Reuters Conference app for iPadThomson Reuters approached us to design a new iPad app, Convene, that would allow attendees at their conferences to view key information, session details and relevant news and social feeds, as well as interact with other attendees..Embarking on the Listen phase, we first identified the key features to implement and then defined multiple user journeys incorporating different types of conference likely to be held. With these findings we created a set of interactive wireframes that allowed both Thomson Reuters and the app developers to understand and feed back on our ideas.Our final delivery was a set of responsive designs appropriate to the events they would be used for that referenced Thomson Reuter's wider UI guidelines to ensure brand consistency.Currently in final development, the Convene conference app is set for release in a few months to become a landmark development in the company's future mobile offerings.
- Thomson Reuters Olympics App for iOSThomson Reuters asked us to help define and design a mobile platform for the London 2012 Olympics, showcasing their unparalleled photography and access to this unique event.The embodiment of Listen, Create, Design, Great Fridays were required to define the essence of the Thomson Reuters Olympics app, from concept ideation through to high fidelity production designs. Working to aggressive timelines, initial blue-sky design concepts helped to engage key stakeholders, and inform the following phases of the project. By identifying a suite of personas alongside their individual requirements on mobile platforms, we were able to focus on a core set of users who would engage with such a service. Deeper persona explorations began to form a clear picture of the desired functionality, refined further by input from Thomson Reuters and Reuters editorial teams.Having created a brief to work to, Great Fridays built wireframe explorations to convey these requirements. By considering the unique usage of tablets vs smart phones, and how these devices would supplement a user's Olympic content consumption, some unique concepts such as the 'Sports Track' timeline and 'Live Photo Stream' were conceived. Keeping in mind the Thomson Reuters iOS User Experince Guidelines that Great Fridays had also produced, the wireframes were turned into visual concepts, followed by production level assets that were then passed to the Thomson Reuters development team. The short intense development period meant that the Thomson Reuters team were unable to deliver some of the navigational concepts and UX recommendations, but the core design framework was implemented as envisioned.The app can be downloaded for free in the app store for both iPhone and iPad, and has so far been met with a fantastic response, with 340,000 downloads in 3 weeks.
- Thomson Reuters User Experience Guidelines for iOSThomson Reuters wanted us to investigate and document the best practices, design consistency and context-aware development considerations of all its iOS apps in a set of user experience guidelines.Our initial discovery phase exploring existing Thomson Reuters iOS apps as well as competitor offerings helped us identify a set of key measures required for development. Using a rationale of which measures were most important, we prioritised their focus within the guidelines.
The final iOS guidelines document is the first in a series of platform specific guidelines. It provides direction and examples that app developers must consider including facets like branding, app grouping, size and device orientation and how a user might interact with it in various environments. Crucially, we've also ensured the guidelines are accessible and understandable to various audiences including product managers, designers and developers.