Thomson Reuters, provides financial as well as headline news through Reuters.com, video, mobile, and interactive television platforms. Reuters is also continuously looking for digital distribution beyond mainstream and social media. While its social audience of more than 300,000 is tuned in, Reuters still looks for new ways for its content to be discovered making stories shareable and digestible for audiences. As a result Enhanced Infopoint was conceived. Enhanced Infopoint is a realtime dynamic digital mechanism that displays news, stock information, financial reports, entertainment segments, weather, forecasts, time and more in a fluid motion rich seamless canvas on spectacular massive displays all around the globe in the worlds major financial institutions and major stock exchange locations.
We Are Patterns - Brand Interstitial
To help introduce the new brand of the merged news giants, an artistic interstitial was created to symbolically represent the pace, reach and breadth of communication and news supply that Thomson Reuters bring the world. This interstitial aired frequently within the playloop of the Enhanced Infopoint deployments.
