Dorin Petrescu's profile

This Way Up?

Dorin Petrescu
•
This Way Up?    
Mass-consumption has radically changed the way we shop, choose and experience products. Images, space, sounds, all play a crucial role in triggering the moment of glories when a product is picked from shelf and lands in a shopping cart.
So, why do we love and hate packaging at the same time? Why do we package things after all? This project is a reflection on the powerful drivers behind the culture of packaging and consumption.
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
Combining several layers of information, this project was executed as a cube (40x40x40cm) in corrugated cardboard, and that can be opened in 3 parts standing for the essential qualities of packaging: protection, information and desire.
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
Each part of the cube contains a board-book that highlights in a fun way various aspects that make packaging so fascinating.
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
cube consumer culture consumption patterns pop culture corrugated cardboard package packaging design
4 th Year Graphic Design Thesis
OCAD University
Professor: Annette Blum
Year: 2011
This Way Up?
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Dorin Petrescu's profile

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Dorin Petrescu's profile
Toronto, Ontario, Canada

This Way Up?

The birth of the supermarket has radically changed not only the way we shop, but the way we experience packaging. Images, space, sounds all play Read More

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