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Third World Problems

  • Third World Problems
    2012 Future Lions Entry for the UN Millennium Development Goals

    "Advertise a product from a global brand in a way that could nothave been done five years ago, to an audience of your choosing"
  • Twitter is about giving people a voice for their opinions, thoughts and rants. It is a social media platform that enables people across the world to interact with each other and find commonalities. Hash-tags (#) are used to represent these common topics, documenting them in a live feed. Until now, hash-tags have only existed to serve that purpose.

    We decided to take advantage of the hash-tag ‘#FirstWorldProblems’ global community and parallel their complaints to issues of developing nations. By immediately replying to their ‘tweets’ with ‘Third World Problems’, we show the irony in their statements and provide users with the means to alleviate poverty and pass on the ‘Millennium Development Goals’ (MDG) message.