Third Gear is one of Australia's leading online retailer of motorcycle accessories. The company logo was originally designed by its founder and the identity system was due for a refresh. I was quick to jump at the chance and got the job.
In the beginning I had focused on the word 'gear' but it was quickly overtaken as I researched many motorcycle related images - such as wheels, helmets and insane stunts. The final logo design concept consists of a motorcyclist doing a backflip on his motorcycle - the larger circle in the logo represents a motorcyclist's helmet while the 2 smaller circles represent the 2 wheels on his motorcycle.
The logo was successfully applied to a range of Third Gear branded merchandise such as backpacks, tank bags and GPS smartphone cases.
To find out more about Third Gear, please visit http://www.thirdgear.com.au