Third Gear is one of Australia's leading online retailer of motorcycle accessories. The company logo was originally designed as an afterthought with no clear direction. The identity system was due for a refresh.
In addition to giving Third Gear a more rebellious attitude, the winning concept consists of an abstract image of a motorcyclist doing a backflip on his motorcycle. The mark and logotype was successfully applied onto a range of Third Gear branded merchandise such as backpacks, tank bags and GPS smartphone cases.