Driving. Calling. Killing
Message: don't use your phone whilst driving.
Idea: mobile phones are a great way of staying connected with the living, but also a way of dieing and 'connecting' with those who once lived.
How it works: billboards, digital app and tv spot to attract awareness to the idea.
- Smartphone App:
This app can detect when you are in a car and temporarily block incoming and outgoing calls.
This is made possible through use of the iphone's gps which can tell how fast you are moving. A “sorry I am driving” message can be set for callers to hear, or the call can be answered once the car has slowed down. The app can also be temporarily disactivated for the use of passengers