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Bēhance

Think Outside The Barrel

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  • Think
    Outside 
    The Barrel

    For this project  I was required to examine environmental consequences and buying behaviour. I was asked to influence consumers to change their buying behaviour through an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal
    transport and it’s environmental consequences. The campaign advertises
    biofuel as a cleaner greener alternative to fossil fuels.