Audience: High school and college age Christian Scientists
My role: Concept, design, illustration, digital imaging
The new Student edition of Christian Science textbooks feature a very large, stained glass cross and crown seal on the cover. The seal is emblematic of the church's commitment to practicing Jesus’ four imperative statements, which appear in the circular band around the Cross and Crown. The campaign jests at how these ancient Biblical phrases sound a bit ludicrous today, but explains in humble sincerity how they really do apply to the modern world. The campaign ran for 6 months in Christian Science periodicals, each month focusing on a different phrase. There was also a modular retail graphic available for Christian Science Reading Rooms.