The One is a local beer launched back in 2005. Its communication strategy was that of underground and urban "propaganda", promoting radical change and the right to express oneself.
For the new campaign, they approached us to book them a talent. We ended up booking the talent, producing and promoting the campaign launch event at CHS8 for +600 guests on 3 floors.
With their new campaign, The One entices having a good time, enjoy the good things in life and to have another one, and another one… And that we did til' early mornin'.