This ongoing project is
inspired and led by her slogan 'There Is No Such Thing As Rubbish Only Raw
Material' and follows that nothing she consumes or creates will EVER BE THROWN
AWAY. It will continue to function as a constantly evolving idea that will
challenge the viewer to reconsider the pervasive culture of ‘throw-awayism’ as
well as what counts as a raw material. The dream is to rid the world of
rubbish. She seeks to make the very word and concept obsolete.
The campaign, launched in
May 2009, was the start of the practice you see now and started as a poster
campaign, much like Shepherd Fairey’s ‘Obey The Giant’. Armed with 3000 posters
all bearing the words of the campaign ‘There Is No Such Thing As Rubbish Only
Raw Material’ she took on the streets of Bristol using the technique of fly
posting. Pamela does not ask
permission to showcase her ideas, nor does she resort to the screaming tactics
of contemporary advertisers and mass media. Her black and white posters simply ask the passing viewer,
in the politest of Futura font to reconsider how one consumes, what one
consumes, and what becomes of the consumable when one is finished with it. The tactics she adopts are
proliferation, viral marketing and repetition. The pervasive language of repetition seeks to
constantly challenge our perceptions of disposability. By putting her words out in the public sphere, she
is inviting the viewer into a state of complicity.
What I am selling is essentially an idea not a product. It is a concept, a narrative, an inspiration, an answer, a question, a tool, a thought.