The series of themed post cards were each originated & inspired by previous graphic designer’s work. Each postcard had strict guidelines requires to finalize the piece. Quantity: 4 / Size: 6″x4″ / Color: 3 Pantone Process Coated / Theme: Antique Bikes.
Postcard 1: Michael Schwab_ Schwab traditionally contained hard silhouettes in either foreground or background. I used the cityscape silhouette to show depth. I created a threshold bike handlebar set as foreground to do the same. As for my type, I used a heavy san-serif to represent Schwab’s large type set in his posters.
Postcard 2: Kate Banazi_ Banazi is known for her use of repetitive offset register marks and the use of lines or flares to break up the negative space. I imposed the bike petal as a bitmap grayscale and over-layed Pantone Pink & Blue to represent the 3D effect that she sets in a lot of her posters. The diagram of the bike chain gives the postcard an X-ray feel. I added the diagonal lines to break up the negative space in the top right of the postcard. The type choice was inspired by her grunge bitmap imagery that she typically added to her compasision.
Postcard 3: Lucille Lozada Tenazas_ Tenazas was one of my favorite artist to study for this piece. She is innovative with her space and her style is represented through out her work. I decided to represent my imagery with a threshold bike seat. Lucille typically used bright colors and large dark/white objects as her foreground/background. She is also know for using diagrams of objects in her compassion so I composed the negative space with 2 overlay diagrams of bike seats. The text added very much reflects her style of type. Using 2 styles of san-serif fonts and allowing them to overlay each other.
Postcard 4: Joseph Muller Brockmann_ Brockmann is very known for his grayscale imagery and overlay radial objects. Using overlay circles to complete the composition, I added an overlay effect to contain an aged feel, since the theme is antique bikes. As for my type choice, that was easy..Helvetica.
As a whole, I think they all 4 complement each other as a group. Project