The main challenge for this project was to develop a type
and symbol that would integrated with each other and to design a similar logo
to BalancedLife’s (other client's company). The conclusion was a completely unique and harmonic logo,
full of life and energy. When you look at this logo it seems to tell you out
loud “Enjoy Life and Be Healthy", because this is all that matters to TheSystem Fitness Boutique.
The base font was ”Lobster”, which is an organic and
friendly font, making sure to change details we came up with a very original
type. The symbol was created from scratch on a piece of blank paper, than
scanned and outlined on Adobe Illustrator. The symbol is facing up and to the
front, symbolizing a ambitious company, willing to grow and make some
With both type and symbol combining its attributes, working
as one, the brand becomes very powerful. The chosen color was the most vibrant
of all, simply because we are talking about exercise and energy. It also gives
the logo a sexy look, but not to feminine.
One of the most challenging parts of this project was to
design the character “S” around the symbol, making it look organic and with a
strong identity. TheSystem brand was designed in to express the following
concepts: energy, sexy, power, health, life, happiness, clean and sophisticated.
...and don’t forget, in design less is truely more.