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Bēhance

The Life of a Carton - Infographic

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  • ACE, The Alliance for Beverage Cartons and the Environment, provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. At Tonic, I designed and illustrated an info-graphic piece to demonstrate that beverage carton packaging is the smart green choice today and in the future. These illustrations have been used across a range of media, from print to digital and PPT presentations.
     
    My role: art direction and design
    Client: ACE, The Alliance for Beverage Cartons and the Environment
    Agency: Tonic London
     
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    Initial look & feel
    The story is divided into three chapters, and initially each section had a different colour palette 

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    Final Infographics