‘The bricks that still click’
(Campaign for YCN Lego brief)
A campaign to reaffirm Lego as the no.1 construction toy while
reminding parents of the fun they had with Lego.
The campaign is named 'The bricks still click' as Lego bricks from 50 years ago are still able to click together with the bricks of today. The hands symbolizes a father figure passing down his Lego bricks to his son seen as Lego primarily targets young boys.
The campaign includes posters, stickers, 3 colour screen-printed t-shirts for staff members in Lego shops and also mock up paper bags.