Every year, as part of the merchandise sold at their café outlets, Café Coffee Day designs annual calendars. This year, the brief was to make a calendar that patrons could personalise. The ‘Yearbook of Honours’; a 12-flip annual calendar that bestows a monthly honour on users. These honours range from making them a famous artist to a rock ‘n’ roll musician and more. Every honour is exaggerated and crafted to make the user feel really awesome about him/herself. The calendar can be personalised with the user’s name on it to enjoy the complete experience of having their very own yearbook of honours.The calendar has sold more than 10,000 copies and garnered the love and admiration of Café Coffee Day fans.