XV is a project we created during the Marketing & Promotion module at Hyper Island. The purpose was to promote the class in some way and we had to work as the whole group of 36 people.
What is XV?
XV means 15 in roman letters.
Three years ago Hyper Island went from the numbered crew concept to labeling classes with abbreviations, ordered by completion year and location. This ended a fine tradition. A tradition in which we would have been the 15th crew, instead of our current label DM11KNA, Digital Media 11 Karlskrona.
We felt that the crew tradition carried a great brand value and we wanted to rebrand the crew concept and salvage some of the value, so we created the secret Hyper Island Order and the 15th Chapter.
This project was a huge one with 36 guys involved, many ideas and thoughts at the same time, do's and dont's & pros and cons.
The whole class become later devided in to different groups.
- Invite letters
- Invite video
- Web production
My role in this project was Designer.
I was in the process from day one to the release. Started up with concept and visual translation of DM11KNA and was later designing the both sites, invite site and the big xv site together with John.
The tough with the actual production of the web was that the only web designers in the class was me and John Karlsson and the only developers was Henrik Porseland and Theo Stråhlén. So we were 4 people that worked with the site production.
I've learned so much about group dynamics and got so many insights about big group production during this project.