The outer envelope has a right window for the recipients address and the back has 6 previous issues of The Writer's Chronicle. The pattern on the envelope matches that of the bookmark.

The response card was designed to fit tight into the outer envelope so the recipient's address and name wouldn't move in transit. Then after being filled out the blue side with a perforated edge can be torn and kept as a keep sake and the top of the response card is scored for easy folding so that it can fit perfectly into the BRE prepaid response envelope.

A fun bookmark with AWP Branding and contact information. The back also includes a quote from an article in a previous issue.

“…furiously and gorgeously write your ass off.”
– Bob Hicok

A letter explaining the benefits of having a subscription and some personal notes from the head editor.