The World's Longest Gift Tag
A christmas campaign created to reposition DnB NOR from being perceived as a cold business bank to a caring, including bank for every household.
The solution: visitors to dnbnor.no was invited to sign 'The worlds longest gift tag'. For each signature one NOK (0,13 EURO) was donated by the bank to The Red Cross. As physical proof of the concept, a printer was mounted in a giftbox, with cameras feeding realtime every printed signature.
With a population of 4,8 million, 148.000 signatures during 24 days based on a single banner on the dnbnor webpage is regarded a success. 85 % of traffic came from social media.