I believe that the process of creating art is one of the most important experiences the audience usually misses out on. Using photography and sto… Read More
I believe that the process of creating art is one of the most important experiences the audience usually misses out on. Using photography and stop-motion animation film, I created a fun and wildly colorful interactive installation, which I managed to tie to a great cause. By using technology, we allow art to be seen and experienced in a different way.
Audiences would enter a room that had a huge mysteriously sealed white box blasting classical music. It was like an obstacle course where you had to go through one area to see the next. When entering the box, they were faced with a TV and an iPad preloaded with an app my talented friend Janos Filip created. The screen had still faces (models) on them and once a face was touched, a quick stop-motion film would appear with different cuisines falling onto the model. When they were done with the videos, audiences went through another door in the box to get to the other side of the room. When they did, they were all surprised to find themselves surrounded giant canvases capturing my favorite moment from each model, along with an explanation of what they just went through. I wanted to entertain people with explosive colors, comedy and shock value; by making people laugh, get disgusted or stunned, I could evoke a stronger emotional palette in audiences. Watching people enter this strange musical box so confused and then leave so happy and excited, and some even wanting to "go again!" made all the hard work worthwhile. Food also captivates me, and this allowed me to bring food to life in an unconventional or whimsical scenario! On the other side of the room, I also had a donations box so that we could raise funds to feed needy families in Ramadan. We ended up raising over BD 1300 which helped 103 Bahraini families (thanks to AlReem Charity).
A photographer who branched out into the world of creative advertising called Eryk Fitkau inspired me to do this. He had a project in which he immersed people in honey and other liquid substances. But most of all, I was inspired by an idol of mine,Tim Burton, the quirky mastermind behind some of my favorite films like Edward Scissorhands. As a child, I used to watch his first iconic stop-motion The Nightmare Before Christmas on VHS (everyday!) and it so resonated with my future experimentation. Read Less