The Waste In Closet
As a consequence of our consumption culture where people dream for a walk in closet, where trends change rapidly, and the increased availability to consume these new trends lead us to shop for more than we actually need. As a result, we are left sitting with more clothes in our wardrobe then we actually need or end up not using at all.
The waste in closet is meant for those that have come to accept that they are over consuming wanting to do something about it and at the same time become a part of a more sustainable society as well as inspire others to do the same.
With the help of the visual profile that is available for all, we have the ability to spread a message and promote a change of behavior in a way that by exploring the creative parallels between graphic design and fashion offers that same emotional high as when the consumers browse any of the established stores.
The visual identity is designed with the intent that anybody should be able to use it. It can be printed on A3 or A4 formats, depending on your technical capabilities. The design opens up for a wide range of possibilities depending on how you combine the different print executions or what type of paper you print it on, creating different looks but always in a consistent brand expression. The executions are meant to be able to be reused, in that way working for sustainability. The material can be downloaded from thewasteincloset.com