- The War Museum Mailers
Educational interactive direct mailers
- Call-up Papers
BRIEF: Despite the worldwide reputation of the South African National Museum of Military History (SANMMH), it is struggling to stay relevant to learners in today’s society.SOLUTION: We created a realistic and engaging piece that mimicked conscription papers. The mailer gave each recipient a taste of what it was like to be conscripted – bringing the subject matter of the Museum to life and inspiring new interest.
RESULTS: The piece elicited a profound response in recipients. Shocked, surprised or afraid, each was made instantly aware of the relevance of the SANMMH. Attendance increased by 150% and made the museum’s exhibit a resounding success.
We received a BronzeExperiential Direct Mail award at The Loerie Awards, and a Merit Direct Mail at The One Show Design for this direct mailer.
- Get a New Perspective on History
BRIEF: In a country far removed from the reality of modern war, teachers find it difficult to quantify for their classes the futile sacrifice that the First World War represented.
SOLUTION: By creating a tape that measures distance not in centimetres but in lives, we were able to bring home the human cost of the First World War and advertise The War Museum as a relevant, exciting and engaging environment in which learners can experience military history firsthand.
RESULTS: The exhibits of the Museum were brought to life for a number of teachers. Visits increased significantly and the duration of the exhibit was extended indefinitely.We received a Bronze Direct Mail award at The Cannes Lion Awards, a Merit Direct Mail at The One Show and The One Show Design, and a Bronze Communication Design Direct Mail award at The Loerie Awards for this direct mailer.
- Delville Wood Dice
BRIEF: The brief was to develop a direct mail piece that could be sent to history departments at schools around Johannesburg. We were required to create something that could get learners interested, excited and engaged with the subject matter at the museum and encourage teachers to take their classes on school trips to the museum.
SOLUTION: We decided to create a piece that would generate a, “Wow, I didn’t know that!” response so, we chose to illustrate the rich and engaging experience offered by the museum. The dice reflected the extreme odds faced by soldiers, encouraging learners to engage and discuss how they would respond in a similar situation.
RESULTS: The results were impressive and 60% of the schools approached visited the museum as a direct result of the piece. The large group visits also resulted in a significant increase in individual and family visits.We received a Bronze Direct Mail Pencil award at The One Show Design and a Bronze Direct Mail Loerie at The Loerie Awards for this direct mailer.