BOOK DESIGN: One of the key devicesthe writer Jack Zipes uses in ‘The Waitress’, is that of the main character‘the waitress’ having a chair on her back to represent one’s burden. This is acentral feature of the story and one that I decided to take full advantage of.
I decided to explorethe visual and typographic potential represented by the idea of the waitressand the chair, developing the idea of front and back in a haptic way, literallyhaving my concept represented through the use of physical connection betweenthe two sides of the page.
One side ‘the mainside’ which is more clean open and considered represent Marie, while thereverse has vibrant colours and riches typographic image making to providecontrast and express the clash of opinion between Marie and the chair. I decidedto highlight the main character’s name ‘Marie’ and the ‘chair’, and typographicallyarranged both characters one behind the other throughout the book, as it happensin the story. This adds a secondary element to discover in the book, that whenrevealed, shows vibrant type patterns inspired by names and key words of theambiguous conversation. In order to read this book, readers need to incorporatethe back page and the front page to fully understand the story. Afterexperimenting with a range of layout a concertina format allowed the best wayto interact with the two sides and to show the story unfolding.
I used the elegant transitionaltypeface Baskerville throughout the book. I found this typeface was suited tothe story to represent the main character Marie, the bold and thick strokedreflecting her bold personality juxtaposed with the thinner serifs reflectingher small frail figure. The Baskerville typeface has a good range in the familyto choose from, including Regular, Semi Bold, Bold, Italic, Semi Bold italicand Bold italic, all of which let me typographically express the differentemotions conveyed in the story whilst keeping the style consistent
I chose an A5 portraitformat for the book; this size suited my concept and layout arrangement. Thisformat creates a balance between the type and the white space. I chose to printthe story on the 118gms Candlelight papers from GF smith. It has a smoothsurface, which creates a contrast between the texture of the book cover and thepages within.Also this paper gives reader a smooth feeling when they flip through the book.
At last, the textured book cover ismade of a bright white canvas paper, which suggests the material of a waitress'uniform. Itook traditional French chair weavingas my inspiration to create a matte surface book sleeve pattern to wrap ontothe canvas cover. The mixture of both materials and designs has delivered agreat balance between the waitress and the chair on the cover.