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The Waitress - Digital Design

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  • The Waitress - ISTD Project 2012

    The ISTD brief required us to use the text of The Waitress, written by Jack Zipes, and create a publication that had the experimentation and invention of a magazine.

    Using Allen Ginsberg, a poet of the beat generation, as inspiration, the text was brought to life in a whole new way of storytelling. Ginsberg believed that telling a story in the way your mind works, he believed that structure took away the reality of literature: as real life has no structure, stories should not have it either. Stories told in this way may be indecipherable rants, but they will be validated by their closeness to reality. Ginsberg believed that writers were not responsible to a structure, but first to their own reality. A good story, then, is not one that is formally executed, but one that is truthfully told.

    My aim is to make this text more real by telling it in with an intertextual approach with the use of hyperlinks and the Internet. Selected parts of the text are hyperlinked into a digital reality. These links will be trains of thought that I may have had while reading the text or random pieces of information I stumbled upon while Google-ing the word. I aim to follow my thoughts as far as I can - even if they are considered tangents unnecessary to the linear plot, and with varying degrees of relevance. This approach follows the subjective, sprawling way your mind works, forming a work that honours our experience of reality. The reader would be able to personalize this project by adding their own hyperlinks using the text, reflecting their own thoughts while reading it.

    In my design approach to this project, I experimented with a digital publication, which stayed true to my interpretation of the text, and integrates the interactive qualities of digital magazine publications. This design piece aims to communicate a more honest way of interpreting a piece of text. It uses the sprawling way in which the mind works as the basis of its design structure and aims to get the reader to engage and personalise the text.

  • Made by Mishka Naidoo

    Fonts: DinPro and Adobe Caslon