The Variety Expo
"Create a concept to fill an empty store unit to encourage people back to to high street."
In this live brief for Fitch, I decided to encourage people back to the high street to not only buy but also to sell. Hopefully, to encourage entepeneurs and boost business opportunities in the community.
The concept is a permanent location for an expo that is constantly changing and evolving. Anyone with an idea is encouraged to set up stall in the expo for a limited time, whether its to sell something, promote themselves, try out a business idea or simply raise some money. Big brands are not the forefront of the concept, although big brands are encouraged to get involved to promote their new ranges etc. Big brands would also generate interest for the smaller, novice sellers.
UPDATE // After the presentation to Fitch, I received positive feedback and was shortlisted for work experience.