- Wander Utterly Pointless LeaderboardPre-launch viral landing page
- To announce the impending launch of Wander and allow users to reserve their usernames early, we created the utterly pointless leaderboard. After registering, user's were awareded 100 points and a chance for a spot on the leaderboard. Points could be earned by sharing a link about Wander on Facebook and Twitter. We also hid a clickable cow that would award +1 for every click.
The leaderboard garnered the attention of Wired, Betabeat, and Mashable; gained 10K+ sign-ups in the first week; and recorded over 30 billion points.
Check out the Leaderboard >