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Bēhance

The Utterly Pointless Leaderboard

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  • Wander Utterly Pointless Leaderboard
    Pre-launch viral landing page
  • To announce the impending launch of Wander and allow users to reserve their usernames early, we created the utterly pointless leaderboard. After registering, user's were awareded 100 points and a chance for a spot on the leaderboard. Points could be earned by sharing a link about Wander on Facebook and Twitter. We also hid a clickable cow that would award +1 for every click.

    The leaderboard garnered the attention of
    Wired, Betabeat, and Mashable
    ; gained 10K+ sign-ups in the first week; and recorded over 30 billion points.

    Check out the Leaderboard >