Commissioned by Times Square Alliance, AIGA New York Chapter
and Worldstudio Foundation Design Times Square: The Urban Forest Project brightened the avenues and side streets around Times Square with
185 banners created by some of the world’s most celebrated designers, artists,
photographers, and illustrators. The banner-creators sought to make powerful
visual statements on the theme of “tree.” Seen together in their context, the
185 banners formed a forest of thought-provoking images at one of the world’s
busiest, most energetic, and emphatically urban intersections.
Alfalfa Studio took inspiration from Emily
Dickinson. The net of vine-like structures in his banner opens at its center to
form the words “Forever Now,” creating a verbal and visual allusion to
Forever might be
I thought, to show,
And so I pieced it
with a flower now.
The flowering letterforms, custom-designed by Rafael
Esquer, evoke the graphic exuberance of the vegetable world.
Following their 3-month display, the banners
were recycled into tote bags and sold at auction, with proceeds going to
scholarship and mentoring programs that benefit students of the visual arts.