- The Ultimate Football Celebration GuideAn interactive world where you'll find everything about celebrating football!THE CHALLENGETo make Tiger beer the biggest unofficial brand in celebrating the world's biggest official football event.
THE SOLUTIONAn online football celebration guide with the most comprehensive football fandom content, also serving as the leading media platform for Tiger beer's 700+ on ground events.
THE EVENTWeb banners, social network pages, online community created the football hype, which culminates to leading the users to the website. Then, the effects are seen when the 700+ viewing parties were filled with fans that celebrated with elements from the guide.
- THE WEBSITEThe Ultimate Football Celebration Guide utilizes an interactive football design as the epicenter of football fandom. The Guide is completely devoted to football fandom, hosted by a sporty Guide Ambassador who takes the users through the various contents including the Tiger Celebration Dance, chants, fan fashion guides and a downloadable celebration kit.
Also in the site are Power Table, which gives detailed team statistics on upcoming matches, Live Score, which gives live text-based commentary and Field Genius, an exciting match prediction game.
Power Table & Live ScorePower Table offers incredibly detailed team statistics on upcoming matches, while Live Score gets you up-to-the-minute text-based match commentary.
RESPONSE The Ultimate Celebration Guide made Tiger beer the unofficial biggest brand in football celebration during the world's biggest football season. 21,486 visits
6:07 average time spent on site
Tiger volume +14%
Top of mind awareness +5%
More than 100,000 people attended our 700 events nationwide