- S for Skikk & BankThe Ultimate Bank Dictionary onHow to manage on your own!
Problem:People tend to stick to the same bank their whole life. And young people tend to choose the same bank as their parents, unless they find one with an exeptionally competative interest rate – which seldom is the case.
Challenge:How do we make DnB NOR the bank to turn to when you’re about to establish your first home? How do we get you to pay us a visit? To talk to us face to face.Solution:
We made a dictionary. The ultimate book. Everything young people need to know
– stuff that moms, dads and the bank know about life – and money. From A to Z.
All in a solid 208 page book. Including words like: Tax, floating rate, joint ownership, dept collection, stain removal, dishwashing, leveling and storing food.
And we made films promoting the book. Inviting young people to actually come to the bank,and get one. For free.
- Video presentation:
- Selected spreads:
- Ads promoting the Dictionary:
DnB NOR - Skikk & Bank"
Copy: Janne Lysø and Jonas Grønneren
Art Director: Stian Johansen, Lars Kristian Harveg and Marianne EskelandMac-Designer: Terje JohnsenDesign: TRY and AntiIllustrations: Remi JuliebøDirector: Martin Werner