The Toy Store
- The Toy StoreRe-brand
- The Toy Store is a local toy store in downtown Lawrence, KS. The content of the store meets the interests of a large range of ages. One floor is dedicated to books, while the other is primarily toys. The relationship children have with their parents was looked at when re-designing a new identity for The Toy Store. A system was designed that catered to both children and adults and drawing upon the activities they experienced together.