The Tower was a mix of street and rock-n-roll atmosphere, in order to reflect the nature of the music EMI Music represented by its guest stars who visited.

Examples of minor artifacting seen on stairs.This happened when high poly meshes were converted, and incompatible with the native format of There.com, which had to be exported through a 3ds Max plugin called Where. 

The EMI Tower and Warehouse exterior, ready to be published online and accessed by thousands.

The Tower, a VIP area where real life guest stars from EMI Music's extensive roster would join in and interact with fans in the virtual community. 

The EMI Tower areas located in There were high traffic digital venues with extensive dialog between users. 

Online shopping for digital goods was popular, especially as users sought new ways to customize characters in order to stand out from the crowd and connect with a brand identity.