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  • Telmex Foundation Campaign
  • This project was a campaign for the Telmex Foundation. The purpose was to let people know what the foundation had achieved in its first ten years of existence. They had never made a campaign and wished for this to be big.
    The Telmex Foundation has helped millions of poor mexicans in many areas. From medical assistance all the way to donating bicylces for children to be able to get to school. They believe in dealing with the structural problems of Mexico as a building block for making the country better for everyone.
    This was one of the largest print and TV campaigns in mexican advertising history. Seven different full page print ads appeared in the most important newspapers at a national level during a one week period. Additionally, six different television commercials aired that same week at prime time.

    The above made it one of the most recognizable campaigns in many years. Because of this, it received a Gold Effie Award in 2008 for its efficiency as a campaign.
  • Header: Changing Stories for a Healthy Childhood.Body Copy: Telmex Foundation has changed the story of an endless number of future mothers and their children, donating more than 2,300 units of specialize medical equipment.
    And we will keep helping.
  • Header: Changing Stories by Supporting Our Youth and Their Future.Body Copy: Telmex Foundation has changed the future of more than 164 thousand university students, supporting them throgh scholarships so that they can build a better Mexico.And we will continue helping.
  • Header: Changing Stories for a Better Quality of Life.Body Copy: Telmex Foundation has changed the story of more than 214 thousand people by subsidizing orthopedic, ophthalmologic, reconstructive, and general surgeries, among many more.And we will continue helping.
  • Header: Changing Stories for the Love of Liberty.Body Copy: Telmex Foundation has changed the story of more than 54 thousand Mexicans by paying a bill they could not afford, and supporting their right to freedom.And we will continue helping.
  • Header: Changing Stories for a New Hope of Life.Body Copy: Telmex Foundation has changed the story of more than 5 thousand Mexicans who required heart, liver, lung, kidney, bone marrow, cornea, skin and bone transplants, saving and improving the quality and longevity of their lives.And we will continue helping.
  • Header: Changing Stories for Our Children and Their Education.Body Copy: Telmex Foundation has changed the story of more than 100 thousand children who spent more than ttwo hours going to school, by giving them a bicycle.And we will continue helping.