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Bēhance

  • Based in Boulder, Colorado, The Tea Spot company wanted to refresh its packaging platform with an evolutive solution that was not completely disruptive from its present look. Inspired by Bolder, Colorado’s natural wonders and the company itself which promotes the health benefits of high quality tea leaves and their cancer wellness donation program. The studio preserved the brand equity acquired in the US market in the past years, by creating a whimsical, playful and colorful platform mixing photography and naive illustrations for the top seller products, to show off the high quality tea leaves and various flavors.
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