The Tailors - Gentlemen Criminals
- The Tailors
This is the outcome of the Branding course I followed during my 6 months exchange period @Griffith University in Brisbane. The main purpose of the entire project is to develop a brand, completely different from the competitors, not just in a graphic way.
Tailors are a criminal organization that approaches crime in a different way. Instead of trying to be scary and rude, they try to generate empathy dressing themselves in an elegant way and using good manners.
- Patterns -Patterns are inspired by the elegant and handmade ties that well dressed man usually wear in order to highlight the elegance that is the mood of the whole identity project.
- Photographic Style -To generate something unique all the images directly related to The Tailors should follow 3 simple, but strict rules of generation.
- - Styleguide -The Visual Id styleguide for all the application.
- Behavior Guide -It's a kind of manual to become a Tailor, how to dress, behave in all the situations a criminal could fall into. It also has the purpose of creating sense of membership and pride of being part of something.
- Stationery & Web -