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Bēhance

The Sun 4.0 –––– The UK's best handheld for 40yrs

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  • The UK's best handheld for 40 years
    The Sun 4.0
  • This spoof of Apple's iPhone ads, was created to celebrate The Sun's 40th birthday and promote the paper to the online community. It was originally intended for the web only.

    It netted 430,351 views online in only 19 days, and following this online success, Sun bosses decided to
    give it the star treatment by showing it during the final of Britain's biggest TV show – The X-Factor.
  • Awards

    2010 D&AD – In Book – TV Commercials 41-60 seconds – The Sun 4.0
    2010 One Show Interactive – Merit – Online Video – The Sun 4.0
    2010  NMA Effectiveness Awards 2011 – Highly Commended: Best Use of Integrated Video
  • Film Details
     
    Director: Mark Jenkinson
    Producer: Jax Evans / Robert Morgan
    Editor: Jose Gomez
    Production Company: Superglue