- The Sultan
The shiniest new gem in Kampong Glam - Brand identity and interactive duties for The Sultan, a brand-new boutique hotel located at 101 Jalan Sultan. Consisting of ten lovingly rebuilt conservation shophouses, The Sultan is the shiniest new gem in Kampong Glam.
Work done under Manic Design. 
- We designed all the corporate and in-room collateral, an area guide of Kampong Glam and the website.


- An close-up on the namecards, with double embossing on the front.

- The letterhead has both embossing and debossing on the logo.

- The guestroom hang tags are 3mm-thick greyboards with a die-cut of the logo silhouette.


- The luggage tag with the area guide of Kampong Glam.



- We redrew the map of the Kampong Glam vicinity to better suit hotel guests
who would be walking instead of exploring the area on a vehicle. 














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