- The Sultan
The shiniest new gem in Kampong Glam
- Brand identity and interactive duties for The Sultan, a brand-new boutique hotel located at 101 Jalan Sultan. Consisting of ten lovingly rebuilt conservation shophouses, The Sultan is the shiniest new gem in Kampong Glam.
Work done under Manic Design.
- We designed all the corporate and in-room collateral, an area guide of Kampong Glam and the website.
- An close-up on the namecards, with double embossing on the front.
- The letterhead has both embossing and debossing on the logo.
- The guestroom hang tags are 3mm-thick greyboards with a die-cut of the logo silhouette.
- The luggage tag with the area guide of Kampong Glam.
- We redrew the map of the Kampong Glam vicinity to better suit hotel guests
who would be walking instead of exploring the area on a vehicle.