This was a pitch for Dubai Multi Commodities Centre. I was already producing their newsletter but the idea was it should become a magazine offering a fuller, more detailed review of the services offered by DMCC. A key part of this remit was to explain - clearly and succinctly - exactly what it is that DMCC does, and how this can be of great benefit to regional and international investors. It would become a longer publication, with more room given to each of the key specialisations - which could therefore be covered with more depth, analysis and gravity.