This smartphone is generated by twenty of the most popular smartphones announced within 2011 (01/2011~01/2012) in the US market. I tried to picture what a smartphone in 2011 looks like. The idea is to apply the methodology of information design to define its forms and shapes. Meanwhile, I would like to see how hardward functionality reflects price (cost). I analyzed five fators that will influence comsumer’s buying decisions by visualizing statistical data to provide a different perspective of smartphone development in 2011.