The Shepherd Centre is a deaf children’s charity.

Deaf people don’t hear silence, but in fact a distorted, disturbing cacophony of sounds. Based on that insight we produced a campaign to help ‘paint a picture’ of how severely deaf children experience the everyday things we take for granted.

As well as making TV and radio ads, we produced a CD with several tracks that replicate what the world sounds like to a deaf child. The CDs, with track lists, were placed in listening posts in Sanity Music stores where they sat alongside the latest releases. The packaging was designed to look like any other contemporary music CD cover to fit in with the music store environment. Read Less