The Sentience 2012
This research project is an outcome of my classroom project done in National Institute of Design under the guidance of Ms. Shilpa Das as my project guide and Mr Immanuel Suresh as the project coordinator. It started with the study of 'Subcultures' as the main theme. As I dug deeper into my research, I streamlined my focus areas to specific subjects like choice of freedom, private and public selves and individualism/ collectivism. Finally my research filtered down to the topic of 'Identity', based on which I started working towards the final visual outcome.
Finally I decided to work on the conceptualisation and visualisation of a yearly conference which could discuss, study, interpret and share the various studies done on culture, identity, youth, society etc. My design intervention in this would be to make the conference more effective and accesible and to throw light upon the various topics of my research, theoretically, practically and visually.
The conference was named 'The Sentience' whose aim was to unite proffesional knowledge, scientific consciousness and social commitment of the members. Target audience would be people studying various subcultures, representatives of various cultures, anthropologists, sociologists, psychologists, philosophers, artists, designers, critical theorists, activists.
For the final outcome, identity for the event was designed along with three different visual languages for the event.