Our studio is part of the MDC Partners network. This is a group of innovative and creative organizations, all world-class leaders in communications, design, advertising, marketing, digital media, and public relations. So, when Miles Nadal, Chairman + CEO of MDC Partners, asked us to produce a book of quotations celebrating the company’s 30th anniversary, we were thrilled.
BMD had previously collaborated with MDC Partners on The Secret To Success commemorating the company’s 25th anniversary.
The mission for this project was to produce a book of quotations celebrating the human capacity to make a difference. BMD organized The Secret To Making A Difference around eleven overarching themes, pertinent to making a difference, including Attitude, Vision, Persistence, Audacity, Love, and Change. The end result is conceptually ambitious, technically complex, and really quite delightful. We developed a distinct design approach for each section, including 3D effects, invisible ink, an embedded flipbook, and removable objects (bumper stickers, tattoos, stencils, etc). In this increasingly digital age, it’s still incredibly rewarding to push the bounds of the printed book.