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Bēhance

The Seasoned Traveler

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  • This was a project concepted and executed by our creative agency Sincerely Truman in Portland, ORE. Contributers: Tim Weakland, Todd Quackenbush (myself), Robert Perez, Jordan Philips, Dilion Lawrence, Jenn Van Zanten, Jon Collins, Scott Davis, Koah Pham & Tyler Clinton.
     
    The project was to design a label and interactive experience for a thank you for our agency's friends and clients that was holiday themed. This included: package design, type design, photography, a model set design and build out, copy writing, marketing and embibing said beer. It was in fact delicous!
  • Final homepage design
  • Entry filed for 1 of 5 slides
  • Overview after all 5 slides are filled out
  • Mobile version
  • Idea wall showing where we're at during the process. It's always nice to be able to walk over here and take a look as a opposed to opening a mood board or multiple working files.
  • Initial traveler character designs by Robert Perez.
  • Idea wall detail
  • Initial sketches for The Seasoned Traveler type and lock up.
  • Initial sketches for The Seasoned Traveler type and lock up.
  • Initial sketches for The Seasoned Traveler type and lock up.
  • Mood boards and name contenders.
  • Tim Weakland concepts
  • Tim Weakland concepts
  • Dillion Lawrence type design
  • Tim Weakland concepts
  • Todd Quackenbush early sketch / render with markers
  • Todd Quackenbush early sketch / render with markers
  • Integrateing artwork from Robert with rough type lock ups
  • Time Weakland mock up lock up
  • Slanted type options
  • Early on renders
  • Rough type scanned and on screen
  • Rough scan was printed out at low opacity and then refined by drawing over the letterforms.
  • Inking over initial pencil refinement.
  • Erasing pencil after ink has dried
  • Inking the fills
  • Finished inking
  • Scanned final inking on screen
  • Ribbon shape expolration
  • Tim Weakland experimenting with label shape, size and layout.
  • Refined type with texture incorporated
  • Label design precoloring
  • Color laserprint prototype label on bottle.
  • Final label design with deisgn contributions by Tim Weakland, Todd Quackenbush and Rebert Perez
  • Type style adapted for website headline messaging
  • Website concept mock up by Todd Quackenbush
  • Website concept mock up by Tim Weakland
  • Website concept mock up by Todd Quackenbush rnd 2
  • Styrofoam insulation being layered and carved into the forground snow covered hill
  • Styrofoam pieces were held together with bamboo skewers
  • Styrofoam cutting
  • Snowfall test
  • Winter scene set
  • Winter scene set test
  • Test shot
  • Miniature signs finished and snow covered
  • Background mountain image
  • Test snowfall on signs
  • Detail of outdoor test shot under light diffuser. Wind was up so now falling snow today
  • Outdoor test shot without background
  • Lighting set up for website background footage. Beer bubbles
  • Here is the live site. The Seasoned Traveler.
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