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Bēhance

The Screamer Company Identity Refresh

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  • Over the course of my summer internship with the great guys over at The Screamer Co., one of my core responsibilities was refreshing the small ad studio's brand and image. In a month and a half, we turned the overly complicated and spread-too-thin "award winning, fully-integrated, full-service advertising agency based in Austin, Texas" into simply "the idea agency" complete with a fresh, flexible, and focused look. I led the designing of a completely new system for Screamer, including a complete print system, web refresh, and environmental signage for the annual birthday bash & publication launch.
  • Complete print system
    Logo & typographic lockups, business cards & letterhead, and various independent design elements featuring my own original photography taken in iconic local spots.

  • Web refresh
    Web banners & overall site update and simplification. The refreshed design (created using WordPress) was accompanied by a new approach to exhibiting case studies and Screamer's capabilities.
  • Environmental signage
    Huge (we're talking 8x10' here) photo background & small wayfinding signage (not pictured) for launch party for 4our, Screamer's fifth communal arts publication (which can be viewed online in its entirety, including my submission on the 16th spread).

    I also contributed to the conceptualization of this sweet interactive project created at the 4our party (finished shot of the piece hanging at the Screamer office here).