Integrated marketing to promote the 40 foot tall rubber duck making its US premier in Pittsburgh, as part of the Pittsburgh Festival of Firsts. Marketing included posters, window applications, twitter/digital outdoor advertising, an instagram generated microsite (quackpgh.com), a viral video, and a bridge party.

 

 

Poster

 

 

 

 

 

Icon / Window Installations

 

 

 

 

 

Digital Twitter Boards

 

 

 

 

Bridge Party

 

 

 

 

User Generated Instagram Microsite

 

 

 

 

Video

 

 

 

 

 

 

Artist: Florentijn Hofman

 

Creative Director: Larkin Werner

Art Director: Doug Dean

Junior Designer: Alex Berdis

Developer: Nathan McCartney

Motion Designer: Ira Lederer