To highlight this new event and venue site targeted at the gay community, general contact cards were needed for multiple locations and multiple representatives. New and continuous staff turnover was the main challenge to printing cards of this detail level. To solve this problem, a simple label form was created where new names could easily be entered, printed and affixed to the card making each one unique to the representative that is in need. When no label is applied, the card leaves open space for contact notes, personal message or reminders. Across the cards the brand personality was inserted in simple, yet not-so-subtle messaging. Offset printing (orange), letterpress printing (charcoal grey) and offset custom affixed labels were used in this piece.