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The QR Graduation Cap

Graphic Design

QR Grad Cap
Simple idea, huge effect.
May 19, 2012: It was the day before I was to graduate from the University of Notre Dame...and I was still unemployed. Was I worried? No. I knew this was how the design world works. Having finished my year-long thesis I had only started applying to jobs several weeks prior. Plus, I had a plan that would not only allow my parents to find me in the sea of black robes and caps, but might help out with the whole not having a job thing.

The night before I graduated, I printed the QR code and confident two word statement set in Univers 67 Bold Condensed. Next came exacto knifing, rubber cementing, and figuring out how to plan ahead for potential interference from the tassel.

At 12:20 AM the grad cap was complete. Less than 9 hours later, I donned the cap and processed with my fellow classmates into the University of Notre Dame's football stadium where we became proud alumni.

Within 48 hours of becoming a college graduate, I was contacted by Behance, ABC News, and Notre Dame Magazine regarding the cap. In that time, my Behance profile was viewed 450+ times (about the same number of profile views I had since creating my Behance portfolio in December 2010). I never expected for the QR Grad Cap to be seen by so many people.

Thank you to those at Behance and ABC News for the exposure.

Oh, and if you're wondering...I'm still on the job hunt and I'd love to hear from you! Feel free to contact me at amanda.jonovski@gmail.com.
My parents, siblings and I just after the College of Arts and Letters Diploma ceremony where a fellow classmate took and sent a picture of the cap to Behance.
Scan it!
PS. At Commencement, the cap didn't serve its initial intention. My seat was about 80 yards down field my family's seats in the stands—too far for my parents to see anything on a graduation cap. They were eventually able to find me...after my friend waved his chair in the air.