- Dust Jacket Project
The Promise by Chaim Potok
- In my Typography class I had to create a dust jacket for a random book that was given to us in class. I received the book, The Promise by Chaim Potok. We were unable to read the book, but instead had to create a cover that embodied the title and pursuade a reader to buy the book.
My design concept:
When thinking of a concept for this dust jacket I began to think of the common associations one thinks of with a promise. One of the first ideas I thought of was that surrounding a broken promise. From that idea I started to imagine a storyline involving teenage girls that are best friends. One of the characters tells her best friend a deep secret that she makes her friend promise not to tell. The friend then goes on to tell the entire school the other girl’s secret, thus breaking her promise. To follow this storyline I decided to photograph a teenage girl crossing her fingers behind her back as to suggest that the whole intention is to eventually break the promise. I also emphasized this concept by putting a red line through the title “The Promise.” this was to symbolize an imaginary list of promises that one-by-one gets crossed off as it is broken. The main target audience for my book is young adult readers, primarily teenage girls. I feel that the use of a young girl on the cover along with the purple color would attract this audience to pick up and eventually purchase the book.